Cambridge Encyclopedia » Cambridge Encyclopedia Vol. 27

Frank (Nicholas) Stanton

cbs executive

Broadcast executive, born in Muskegon, Michigan, USA. He received his PhD in psychology from Ohio State University (and thus was often referred to as Dr Stanton). He was hired by CBS in 1934 when an executive read his dissertation on radio audience research. Co-inventor of the Stanton–Lazarsfeld programme analyser, he shepherded CBS through several decades of successful expansion as its president (1946–72). He also served as chairman of the American Red Cross (1973–9).

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