Cambridge Encyclopedia » Cambridge Encyclopedia Vol. 23

Elizabeth Arden


Beautician and businesswoman, born in Woodbridge, Ontario, SE Canada. A nurse by training, she went to New York City in 1907 and opened a beauty salon on Fifth Avenue in 1910, adopting the personal and business name of ‘Elizabeth Arden’. She produced cosmetics on a large scale, and developed a worldwide chain of salons. With her rival, Helena Rubinstein, she made make-up acceptable to ‘respectable’ American women, to whom Arden introduced eyeshadow, mascara, and lipstick tinted to match their outfits. As Elizabeth N Graham she operated Maine Chance Stables in Kentucky, where the 1947 Kentucky Derby winner was bred.

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