Cambridge Encyclopedia » Cambridge Encyclopedia Vol. 45

Lee Iacocca - Early life, Ford, Chrysler, Other work and activities, "Return" to Chrysler

company president

Businessman, born in Allentown, Pennsylvania, USA. He worked for the Ford Motor Company (1946–78), at first in sales, rising to become president in 1970. In 1978 he joined Chrysler Corporation as president and chief executive officer when the company was in serious financial difficulties, and steered the company back to profitability. He published a best-selling autobiography (with William Kovak), Iacocca (1985), and a sequel, Talking Straight (1989).

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